TEERITAGE PROGRAM
Where heritage meets fashion on the golf course
PRECIOUS OF MALAYSIA 2025 - INTERNATIONAL CULTURAL FASHSHOW FASTIVAL
Organized by FM Group
Date: 17 AUGUST 2025
Location: Menara Affin @ TRX
Empowering Culture and Sports
To position batik as a symbol of heritage and national identity by highlighting local cultural elements in sportswear design, ensuring it continues to be appreciated and recognized internationally.
PRECIOUS OF MALAYSIA 2025 - INTERNATIONAL CULTURAL FASHSHOW FASTIVAL
Organized by FM Group
Date: 17 AUGUST 2025
Location: Menara Affin @ TRX
Empowering Culture and Sports
To position batik as a symbol of heritage and national identity by highlighting local cultural elements in sportswear design, ensuring it continues to be appreciated and recognized internationally.
Elevating Batik to the Global Stage Through Sports Fashion
To showcase batik-patterned golf attire as a fashion innovation that blends traditional and modern values, expanding the influence of batik in an active and prestigious lifestyle.
Using Fashion as a Medium for Cultural Promotion
To organize fashion shows as a platform to introduce local creative works that highlight the beauty of Malaysian batik in the context of elegant and exclusive golf sportswear.
Encouraging Collaboration Between the Fashion and Sports Industries
To build networks among fashion designers, golfers, and industry players to strengthen synergy in empowering local brands while promoting culture- and sports-based tourism.
Positioning Malaysia as a Hub for Cultural and Sports Fashion
To make the International Cultural Fashion Festival a platform that showcases the uniqueness of Malaysian batik to the world, thereby reinforcing the nation’s image as a destination rich in art, heritage, and quality lifestyle.
Encouraging Collaboration Between the Fashion and Sports Industries
To build networks among fashion designers, golfers, and industry players to strengthen synergy in empowering local brands while promoting culture- and sports-based tourism.
Positioning Malaysia as a Hub for Cultural and Sports Fashion
To make the International Cultural Fashion Festival a platform that showcases the uniqueness of Malaysian batik to the world, thereby reinforcing the nation’s image as a destination rich in art, heritage, and quality lifestyle.